In recent months, americans have seen corporate daily life change, resuming old habits. With the end of travel restrictions due to the advancement of vaccination, many companies and organizations have increasingly sought corporate tourism and face-to-face meetings. And anyone who thought that the remote model would put an end to business trips was wrong.
In addition to resuming old habits, the choice of companies to propose business tourism (also known as corporate tourism or corporate travel) is still linked to the quality of relationships between employees and customers and networking. Among the new trends for corporate travel in 2022, it is possible to observe the search for trying to unify practicality with more efficient technologies, such as, for example, contactless check-in and check-out and applications and chats for contacts with guests and hotels with coworking space.
An online travel agency, found 17,167,600 searches on Google for terms related to the tourism segment in the last year, from March 2021 to March 2022, and also in the first quarter of this year. The results show the digital behavior of Brazilians and reveal that they have been looking for this modality even more in the search engine.
According to data from the Corporate Travel Agencies (Abracorp), in all, the Brazilian corporate travel sector earned BRL 869 million in March of this year alone, only 2% less when compared to 2019, when the value reached BRL 890 million. In addition, also according to Abracorp, in Brazil, business trips represent 60% of air tickets issued. The resumption of events, the return of face-to-face and hybrid work and trips that mix leisure and corporate activities have made the segment stand out at the beginning of this year. In the last three months alone, searches for the term “corporate travel” increased by 127%, while “business tourism” grew by 50% and “corporate tourism” by 22%, according to a recent survey by ViajaNet.
In addition to resuming old habits, the choice of companies to propose business tourism (also known as corporate tourism or corporate travel) is still linked to the quality of relationships between employees and customers and networking. Among the new trends for corporate travel in 2022, it is possible to observe the search for trying to unify practicality with more efficient technologies, such as, for example, contactless check-in and check-out and applications and chats for contacts with guests and hotels with coworking space.
For Daniely Oliveira, Marketing Manager at ViajaNet, americans have adapted little by little. “Since we are still in a pandemic, many of these surveys for corporate tourism are followed by precautions that we must still take when deciding to take a business trip.
Many corporate events were postponed in 2020 and 2021, and are now resuming. So, this peak in demand tends to be even stronger”, he points out. Along the same lines, the sector also has another trend that is here to stay, “bleisure”, the combination of work and leisure, provided in the same destination, since remote work is still a modality adopted by most companies. This type of travel also explains the boom in searches by the sector, users who seek to understand how to make their corporate travel and still take the opportunity to discover new places.
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