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| Foto: Unsplash |
After growing 93% during the pandemic, DealerSites, which operates in the digitization of the automotive market, forecasts a new record for 2022, with growth of 133% until December. While, in 2021, the startup reached BRL 6 million in revenue, the expectation for this year is to reach BRL 14 million. One of the strategies to achieve this result is the expansion of operations into the truck sector.
According to the National Association of Motor Vehicle Manufacturers (Anfavea), the number of licenses for this type of vehicle in Brazil is expected to rise by 9.7% in 2022. For this year, the market should continue to expand. In March, the production of trucks increased by 42.9%, compared to the month of January, as indicated by an Anfavea survey. Over the past year, sales of new trucks have already been a highlight in the automotive sector. According to the National Federation of Vehicle Distribution (Fenabrave) the jump was 42.8%, with 127.3 thousand units sold. With an eye on this potential, DealerSites has already closed the first partners in the new venture, as is the case of the Sweden Group, Volvo's truck and bus dealership.
Digital marketing strategies, with the application of state-of-the-art technology and a focus on the end consumer's experience, are a definite trend for dealerships. Especially after two years of social distancing to a greater or lesser extent. The round of investments in the new sector reaffirms this strategy with the aim of generating a higher conversion rate at concessionaires. For the commercial head of DealerSites, Marcos Pavesi, it is necessary to look at Brazil as a large market with growth potential. "Although some conjunctural macroeconomic situations may affect the national automotive segments, our studies point to the development of the sector this year. The economy is still turbulent, but we believe in a solid recovery until the end of 2022", he says.
Ascending trajectory
There will be 1,600 dealerships served by the end of this year. The plans are bold, but come in the wake of a string of good results for the startup. In 2021 alone, more than 200 thousand opportunities were generated for partner dealerships every month, more than 2.4 million new opportunities in the year. This represents an inverse movement of demand, since, in digital media, the end customer is the one who finds the dealerships. “It is a change in the culture of a very conservative market, but one that has found ways to reinvent business using technology”, explains Pavesi. In addition to the good use of technological resources, there is a concern with the sales performance and ranking of the site, as well as with the analysis and integration of data, which help in the strategies and decision-making of each client.
And the new bet follows careful planning, targeting new markets. After all, agribusiness continues to be the main driver of the truck sector, with an important contribution from civil construction, mining and urban deliveries. “To accompany this growth and heated market, we need to continue working on our competitiveness and on innovative solutions”, points out Pavesi.
About DealerSites
DealerSites is a startup from Paraná that operates in the digitization of the automotive market. Created in 2015, the startup has more than 700 clients across the country. The company's focus is to act on the consumer experience, investing in digital marketing strategies to generate greater conversion for dealerships. To this end, it develops digital platforms 100% aimed at the automotive sector, sales performance and data analysis and integration, in addition to carrying out SEO work to keep customers well ranked in search engines and offer digital marketing indicators – such as analytics metrics – which help with strategies and decision-making.